Dr. Werner Friedl is a specialist in psychiatry and psychotherapeutic medicine. For us laypeople, it is preoccupation with the patient's mental life. So I tried to design a symbol that represents what I think a soul should look like: it should appear ephemeral, organic and intangible. Fortunately, I found these qualities in a slice of stone with the perfect grain and shape.
The shape also reminds me of an ear and some people say they think of a cross-section of the brain, and of course I think that's fine, because these symbols also fit the work of a psychiatrist very well.
Dr. Werner Friedl himself has a slightly artistic soul and to do justice to this, I gave him the opportunity to personalize his stationery with different colored stamps.
The symbol reminds of a soul, an ear or a cross section through the brain
Team
Client: Dr. Werner Friedl
Print: Infinitive Factory
Font: Corporate S
Paper: Pur Coton Cocaine
Software: Adobe Illustrator, Adobe InDesign